Many national retailers such as Nordstrom, Lowes and others are
turning to technology to improve the in-store experience. Lowes'
Holoroom provides virtual reality tools that customers can use to design
different spaces. Nordstrom developed a chatbot to provide shoppers
with gift ideas during the holiday season and Rebecca Minkoff, the
women's clothing retailer, offers smart mirrors and walls to promote
interaction with customers. These technology enhancements are cool, but
guess what? They don't work, according to a recent study by GPS Shopper
and YouGov. The study found that only 18% of all shoppers believe smart
mirrors will improve their shopping experience. An equally tepid 21% of
consumers felt that Amazon's Echo and Google's Home are improving the
online shopping experience from home.
GPS Shopper's May Mikhailov explained that, "while retailers
fawn over the latest glitzy gadget, hoping it'll catch on as the next
big thing, people just want to buy stuff as quickly and easily as
possible." Speed and ease - that's the key and that's where kitchen and
bath showrooms should focus their attention. Leverage how your expertise
and product knowledge can save customers time and effort. There's no
way a bot, robot or technology tool can match your years of experience
in specifying products for a kitchen or bath, or determining what
customers really want.
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