New
York University professor and principal of L2, a marketing and research
firm, Scott Galloway brilliantly summed up the challenge facing
successful brick-and-mortar retailers that have yet to change. He said,
"Another metric, in retail, is a
"back to the past" test. Go to the middle of a store, close your eyes,
clear your mind. Then open your eyes, slowly rotate 360 degrees, and
absorb everything around you. How far, if at all, through the rotation
would you realize you're not in 1985? I open my eyes in an Apple Store,
and BOOM - before even starting to move, I know it's not the year Pat
Morita was nominated (and robbed) for Best Supporting Actor in Karate
Kid. At Sephora, you might get 90 degrees through your turn, and no
doubt about it, you're not going to hear Tears for Fears playing. If you
do the full rotation, and are not sure what decade you're in... then
you are in the midst of fading greatness, ripe for disruption."
When you close your eyes and then look around your showroom, what do you see?
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