People Don't Read: What Effect Does that Have on Your Marketing?

Fact: Most people don't want to read copy if they have a choice of watching video or listening to audio.  According to a study by the U.S. Bureau of Labor Statistics, Americans read an average of 19 minutes per day, including texts and emails (there are some exceptions, of course). Those aged 35 to 64 read an average of 19 to 23 minutes per day. Conversely, people watch more than a billion hours of YouTube every 24 hours.  That's only YouTube.  That does not include Netflix, Amazon, other social media sites or conventional television.  Your web site and social media can no longer function exclusively as a resource to educate.  They need to transform into a venue where education is mixed with entertainment.  Your content needs to be offered in different formats that combine audio, video and text.  Guidance for doing so will be offered at the DPHA Annual Conference, October 12-14, at the Sheraton Wild Horse Pass Resort, Chandler, AZ.