Positive reviews and word-of-mouth referrals are like gold to
decorative plumbing and hardware showrooms. Imagine what your bottom
line would look like if every one of your customers posted a positive
review on Yelp or raved about the quality of your service and products
to friends, neighbors and co-workers? Referrals can happen naturally or
you can create them. Creating positive customer reviews involves:
Delivering. Make sure that you deliver on the
promises you made and when problems occur, don't run or hide. Use
mistakes as opportunities to shine.
Solving customer problems. You know the problems
that need to be solved in the renovation of a bath or kitchen. If you
want to gain more referrals though, make sure you know as much about
your customers as possible, because birds of a feather flock together.
Your customer's neighbors, peers and friends will tend to be have
similar needs, tastes and problems.
Promoting your customers' contributions and accomplishments.
Ask permission to take before-and-after pictures and videos. Post them
on your web site and social media outlets. Create case histories that
you can issue to prospects.
Asking for help. Many of your most satisfied customers will gladly provide a referral if you simply ask them to do so.
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