Friday, November 15, 2019

Opportunity Knocking

Americans are increasingly choosing to remain in their homes as they age.   Baby boomers, who were born between 1946 and 1964, represent approximately 72 million folks and account for about 20% of the population. They will be nearing their 80's in the next decade, which is typically the age Americans move into senior housing. The age of people who enter senior housing continues to climb, however. Partially due to better health, but more likely the result of wanting to and being able to stay in their existing homes. 

This trend creates tremendous marketing and service opportunities for decorative plumbing and hardware showrooms to help their clients age in place. Barrier-free showers, shower seats and decorative grab bars are some great tools for allowing your customers to stay in their homes for longer. Decorative plumbing and hardware showrooms should develop expertise for assisting their clients to convert their bathrooms and kitchen to allow them to age in place gracefully.  

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