DPHA Sales Tips and Industry Thoughts

Free shipping has become an expectation for most American consumers thanks in large measure to Amazon. Shipping charges are the number one...

Your company has been successfully working with this talented designer for years, but today seems a bit different. Do you handle her the ...

Imagine using your senses to appreciate, elicit and create pleasurable experiences. That is exactly what Pauline Brown, former chairperso...

A new year is a time for DPHA members to recharge their batteries and focus, entering the new decade of 2020 filled with optimism and conf...

As our calendars flip from 2019 to 2020, we bid farewell to the iPhone decade. Yes, the iPhone was announced on stage by the late Steve J...

What do you do to build relationships with your repeat clients? Jennifer Gilmer Kitchens & Bath in Bethesda, MD and Ashburn, VA is an...

Affordable luxury is an oxymoron. At least according to Bernard Arnault, CEO of LVMH, arguably the world’s most prestigious luxury brand ...

I hope everybody had a lovely Thanksgiving. A wonderful holiday allowing American families to pause for one day to celebrate the passing y...

Delegation is one of the more difficult tasks for showroom owners and managers. However, when you don’t delegate effectively you send neg...

“I like that handle, but could I see it in hand-relieved satin brass?” How often have you heard this on your showroom floor? Every day, ...

At a time when attracting and retaining best-in-class talent is essential and at a premium, showrooms need to do everything in their power...

It is the third Tuesday of the month and as usual, this outside salesperson will be visiting account ABC at 9am, DEF at noon for lunch, ...

Almost every decorative plumbing and hardware showroom wants to know the secret sauce of becoming the go-to-resource for their local desig...

Let’s think about walking into a showroom, a purchasing office or an interior designer’s studio during the holiday season. What do you see...

Americans are increasingly choosing to remain in their homes as they age.   Baby boomers, who were born between 1946 and 1964, represent ...

As always, the 2019 DPHA conference was abuzz every day from 7 in the morning until well after midnight.  It has been another good year f...

The key to creativity is to look at the same things differently.  In his classic work,  A Whack on the Side of the Head ,  Roger Van Oc...

A large vendor had just entered our market and we were just crushing it.  We had no displays. When a customer sounded interested, we brou...

Last week I wrote an article with the opening line, “ So why is it that 47% of top interior designers purchase products online?”  and mos...

Chipotle’s brand suffered major hits from several food safety challenges,  causing the stock price to free fall by nearly 67% and forci...

Did you know design professionals are purchasing 47% of their project materials online? Anna Brockway, co-founder and president of  Cha...