The Reasons to Tell Compelling Stories

There are lots of companies that spend considerable time and resources developing mission and vision statements, which are generally not remembered by staff and customers.  A better option may be to craft stories that emphasize the values that the company represents.  Everyone likes a good story, especially when they are true.  Good stories make people feel good because they are about the experiences of real people.  Stories help to make team members and customers focus on priorities.  At your next staff meeting, challenge your team and team members to relate a story that reflects your showroom's mission and purpose.  When you document these stories, your team and customers will listen more closely and know what you stand for.