Establishing
a niche through problem solving has become an effective method in the
consumer market. Some of these recently developed solutions were for
small problems I did not even realize existed until they were revealed
to me, to which I discovered the added comfort and convenience in my
life with their presence. We are seeing this approach in various
consumer products such as: voice activated electronics, food prep
services, vacuum insulated bottles, direct to order fabrics, etc., and
the list goes on. While industries may be different, commonalities are
evident in that consumers are drawn to products and services that solve
problems. Manufacturers can effectively use this strategy by developing
products with unique solutions, and showroom professionals can make a
deeper connection with a client by identifying a problem and selecting
the right product.
Functionality
From bathrooms with small footprints to families with
complicated schedules, the way products function has peaked consumer
interest. Efficient storage solutions increase space efficiency and can
even save time with better organization. Some products demonstrate
their functionality features through energy conservation. The bottom
line is - better function is a key indicator of superior design with the
end user in mind.
Concealed and Clean
A minimal look is in and the more we can conceal the better.
Products that solve clutter, are easy to clean, and show less hardware
appeal to the modern day consumer. You may also hear designers describe
something as having "clean lines," meaning that the design is smooth
and has little disturbance in blending along the surface. The attention
to detail will peak interest while highlighting uniqueness in the
product.
Low Maintenance and Longevity
Where a product is made carries more weight in today's
market. Consumers are willing to pay more for a product that has a
storied history of quality craftsmanship. It gives peace of mind
knowing that maintenance is minimized and it will be one less thing to
worry about in the foreseeable future. This feature is the key to
progressing the experience from a purchase to an investment.
High Tech
Advancements in technology continue to progress at a high
pace and have become more relevant in plumbing. Technology is
integrated in added convenience features as well as problem solving
features. UV cleaning lights, electrical outlets with USB conveniently
placed in storage ports, heated mirrors, mirrors with a TV, bluetooth
and WiFi capabilities, and so on. Even when some technology seems
ridiculous at first, the comfort added to our lives almost makes these
features a necessity at the end of the day. Technology yields endless
possibilities in creativity to the manufacturer and can solidify a
showroom professional's reputation for always being ahead of the curve.
Closing thoughts
Problem solving can come in various forms as long as the
mindset is consistent. When product design is solution driven, the
benefits come full circle for manufacturers, showroom professionals and
consumers. The pressures of staying ahead of the crowd can be a burden
to those who resist change and a blessing to those who are passionate.
Showroom professionals can effectively use this strategy to establish a
connection with potential clients by actively listening to what is
important to them. And manufacturers can do the same by staying
connected to the demands of the market while anticipating what may be
important in the future.
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