There's been lots of press
recently explaining the cause for brick-and-mortar store closings and
downsizings. There are several reasons for the shuttering of Toys R Us
and the problems plaguing Sears and others, but the most compelling one
is customer experience. Who wants to make a special trip for a purchase
only to find that the sales professionals know little to nothing about
the products, fail to engage the customer to determine his or her needs,
or works in a space that does not appear to have been updated in
years?
When someone comes to your showroom, it's for a reason, otherwise
they would have purchased the products that you have on display from the
comfort of their couches. Brainstorm with your team to define the
reasons why customers will come to your showroom. It may be to buy
something. They may be looking for information or hoping to discover
something new. Perhaps they have been frustrated while researching
online or elsewhere because no one appeared to remotely care about
them. What are you doing to demonstrate to your customers that you care
more? Please share your experiences on the DPHA Facebook page or with our LinkedIn Group.
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