Remember when you started your showroom? Remember the enthusiasm,
energy, fear and sense of accomplishment that permeated the fabric of
daily undertakings? It's only natural for successful entrepreneurial
businesses that initially burst on the scene to make a splash, but then,
over time, become complacent. Complacency often is the prelude to
failure and needs to be avoided at all costs. How do you maintain your
creative edge? One of the world's greatest chefs provides the answer.
Massimo Bottura's Osteria Francescana in Modena, Italy is ranked
number one on the list of the world's 50 best restaurants, according to
Harvard Professor Francesca Gino in a HBR blog. Gino explains that
innovative organizations should not worry about maintaining excellence.
Instead they need to focus on finding new excellence. Chef Bottura
believes that his recipes are never finished. They continue to evolve
over time. He also rewards novelty over predictability. He often asks
his team to create new recipes based on a song, painting or
poem. Recently, he asked his team members to create a dish based on Lou
Reed's Take a Walk on the Wild Side. His team responded with
new recipes from the era when the song was written, based on the lyrics
or the title of the song. Would it be fun to challenge your team to
design a bathroom based on the Rolling Stone's Can't Get No Satisfaction?
Professor Gino explains that many businesses take the wrong
approach in trying to instill uniformity in the workplace when in fact,
they should focus on promoting novelty because novelty increases job
satisfaction, confidence, creativity and performance. Citing a study of
new employees in multiple industries, Gino found that the more
frequently new team members learned new skills, interacted with new
colleagues or felt challenged by their responsibilities, the more
fulfilled and energized they were in their place of work and the longer
their tenure was with their employers.
When you regularly ask your team to step out of their comfort
zones, take different approaches and avoid the tried and true, everyone
in your organization will develop new skills and obtain increased
personal and professional satisfaction.
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