How Your Clients Research Their Bath Projects

The Research Institute for Cooking & Kitchen Intelligence (RICKI) recently surveyed how consumers who were planning to renovate their kitchen researched their project before making a showroom or product purchasing decision. (We also suspect that there is not much difference between how consumers research potential kitchen projects and potential bathroom projects.) RICKI found that consumers surf the web most often to obtain product information, find ideas and inspiration, read reviews and watch videos.  The results are as follows:

• 62% of the consumers surf the web to obtain product information.
• 61% of the consumers surf the web to obtain ideas or inspiration (up 20% from 2016).
• 39% of the consumers read product reviews.
• 36% of the consumers watched product videos.
• 26% of the consumers watch installation videos.
• 26% of the consumers download apps.
• 26% of the consumers read blogs.
• 23% of the consumers read news articles.

Lessons for DPHA members:

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