Dan
Ariely is a renowned behavioral economist who teaches at Duke and
writes fascinating books about what truly motivates people. His latest
tome, Payoff, finds that most businesses are still locked into
the mindset that compensation is the real reason people show up for work
and the larger the salary, the better the performance will be and the
better the results the company will obtain.
Ariely does not dismiss the important role of compensation.
However, when businesses place compensation as the be-all and end-all,
they dismiss other factors that can have a dramatic impact on team
member performance. Money alone does not make your team happier, more
productive or efficient. Ariely believes factors such as a sense of
meaning, making a contribution, camaraderie and a sense of progress and
ownership are strong motivators and in many cases as motivating as the
compensation that someone receives.
There's more to compensation than "how much". The "how" can
generate excitement motivation and interest and there are also ways that
will achieve the exact opposite results. There are common approaches
that actually demotivate. Ariely uses No Child Left behind as an
example. Most teachers choose their profession because they wanted to
help educate the next generation of Americans. Not too long ago, being a
teacher was an admirable profession. No Child Left Behind sends the
message that the only thing we care about is performance that we will
measure once a year with a test. No Child Left Behind, Ariely claims,
is not about education. "It's just about performance on this test."
And if kids do well on the test, the teacher is rewarded with a $400
raise.
When you set up a criterion that evaluates compensation based on a
single test or criterion, you take away ownership, accountability and
motivation.
How you present compensation also has an impact on motivation. In
research experiments, people were given a job offer and asked how much
they would place in short-term savings and how much they would
contribute to their 401K plans. One group was told they would make $35
an hour and another group was told they would make $70,000 a year. The
amounts are actually the same. Those who were presented the annual wage
saved more. The reason is that people looked at a year as a long-term
commitment and the hourly compensation as a short-term commitment. You
get better results when you frame performance with a long-term
perspective. If you have hourly workers on your team and want to keep
them, next time you conduct a performance review, present their new
compensation as an annual salary.
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