You are prospecting a new high-end builder to make your showroom
the "go-to" resource for all decorative plumbing and hardware. You
realize that cold calling won't work, but crafting a compelling and
creative e-mail may help get your foot in the door. To grab their
attention and persuade your prospect to open your email, you must begin
with a strong subject line. A couple of examples, "Interested in
selling your homes faster?" Another might be, "Are margins
important?" "Need to capture the attention of a fickle
market?" Determine what causes your existing builder clients the most
pain associated with decorative plumbing and hardware, and offer a
solution in your subject line.
Follow the subject line with a powerful opening sentence. "Working
with XYZ builders has enabled the company to reduce anticipated sell
times by X number of weeks, days, months? What would that do for your
bottom line?"
The next step is your call to action. If your goal is to arrange a
meeting, an effective CTA (call to action) might be, "We work with
several custom builders that are our best source of new business. Let
me prove that there is such a thing as a free lunch. What's a good day
to get together?"
Your closing salutation should be simple and to the point, such as
thank you for your attention to this request. We look forward to
creating value to your future projects.
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