The decorative plumbing
and hardware industry is influenced by, and follows, fashion trends. So
what's trending in fashion? Personalization and luxury brands have an
advantage. More than half of all consumers are interested in purchasing
customized products or having a personalized element added to their
shopping experience, according to a recent article in Glossy.
Luxury consumers that patronize decorative plumbing and hardware
showrooms expect exceptional customer service. They pay a premium to
have their hand held and for showroom professionals to walk them through
the process, make recommendations best suited for their project and
handle problems that may arise. But that's not enough to set your
showroom apart from the competition or to gain trust or
loyalty. Today's luxury consumers want more.
To capitalize on consumer interest in personal design statements
and customization, new niche fashion brands such as Sene offers custom
clothing for both men and women. Nike and Adidas let consumers design
their own shoes. Consortium opened a new brick-and-mortar store in New
York's Soho neighborhood offering only custom-made clothing.
What are the lessons for decorative plumbing and hardware
showrooms? Partner with brands that enable you to customize their
products for specific projects. Split finishes, custom finishes, choices
of handles, spouts, systems, etc., enable you to create unique products
and solutions for your clients. Promote the fact that you can create
custom products. Feature a custom products display in your showroom of
one-of-a-kind items that you have produced for clients and projects.
Consumers that cross the threshold of a brick-and-mortar decorative
plumbing and hardware showroom are looking for a great brand
experience. They are there because they want a professional who can
understand their needs and act upon them.
Do you have customization success stories? If so, share them on the DPHA Facebook page or with our LinkedIn Group.
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