Charting the initial steps of your customer's bath or kitchen
remodel journey can enable you to stand apart from the competition,
establish trust with a potential client and identify opportunities to
differentiate your showroom at every touch point. Most customer journeys
begin with Google and your website.
Your website is the window into the soul of your business. If
you visited your website and looked at it through the lens of someone
considering a kitchen remodel, what information, message, and/or call to
action would attract that person to remain on the site, email you,
request information, call your showroom or visit it in person? Your
landing page needs to deliver the same impact and make the same
impression as the $100,000 "front of the store" display that greets
visitors to your showroom. Use your landing page to reflect the most
current styles and trends in the marketplace, and answer the question,
"why you and not a competitor".
Whet your potential customers' appetites and generate enthusiasm by
explaining how their new kitchen will improve their life. And
demonstrate how you can deliver the kitchen of their dreams. Finally,
have a call to action. Provide a buying guide, a renovation step-by-step
guide, a budget guide or other information that makes the customer
journey easier.
That being said, do not allow prospects to simply download the
information that will help them make their renovation easier, or any
other material, without providing you with their name, email and phone
number. Finally, remember the website needs to be focused on your
potential client's needs and not on you. Potential customers want to
know how you can help them and why you they should trust you versus
someone else.
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