Finding
and retaining top talent remains one of the greatest challenges in the
decorative plumbing and hardware industry. DPHA members may be able to
greatly increase their recruitment and retention rates by framing the
services they provide to clients in a different light. While said in
jest, many DPHA members describe their job description as "selling
toilets" or in the words of DPHA's first president Jeff Burton,
"after-dinner chinaware". While that description may draw a laugh, it
does a disservice to the valuable role that our members play for their
clients. DPHA members improve the quality of their clients' lives.
They make a positive difference, creating havens in the home where
individuals can wash away the stresses of the day. DPHA members provide
daily moments when their clients' take time just for themselves, devoid
of interruptions from other family members, a text or a tweet.
Reframing the context and importance of the products, services and
experiences that decorative plumbing and hardware showrooms provide is
more than just a shift in nomenclature. Today's workforce, especially
Millennials, want to know that what they do has a purpose, meaning and
the potential to make a difference. Providing and delivering on
meaningful work translates to healthier, more productive, engaged and professionally fulfilled and productive team members.
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